Candyloop. Social online casino experience with character driven UX.
Services
Market Research
UX Design
UI Design
Design System
Concept Design
AI Production
Illustration
Motion Design
Ad Creative Design
Deliverables
Figma Source Files
Internal concept
Design System
Component Library
Logo Suite
Visual Identity System
Tone of Voice Guide
Naming Document
Custom Icon Set
Engagement
Candyloop is a social online casino.
We designed it as a social online casino, covering market research and a character-driven design system for play, chat, and promos in one interface. Candyloop needed to stand apart from competitors through its social layer – and the character-driven UX delivered that differentiation.
Key UI Modules Inside the Casino
A first look at Candyloop, a casino product built for iGaming operators. The overview combines game browsing, hourly drop counters, live chat, and player reviews in one interface.
Homepage Layout for Game Discovery
Candyloop's homepage greets iGaming players with a bonus banner, then rotates Hot Games, New games, and Top provider carousels. Promotions and titles are also surfaced by player region.
Personalized Browse Feed for Players
The browse page adapts to each player's history: recently played titles, a recommended dealer, and review prompts tied to hours spent on specific slots. Poker rooms and slot picks sit in the same feed.
Jackpot Hub With Live Prize Pools
The jackpots page leads with a running total across pooled slots, then sorts games into 'win from' tiers and up. A live roulette banner routes players to dealer tables.
Live Casino Hub With Tournaments
Live Casino brings blackjack, roulette, and poker rooms onto one page, each dealer table showing live status and stake limits. Poker rooms list stakes by variant – Texas Hold'em, Omaha, and 2-7 Lowball – across multiple cities.
Dealer Profile With Followers and Achievements
Each dealer has a public profile: follower count, languages spoken, years of experience, and leaderboard rank. Upcoming live sessions, best-moment clips, and achievement badges sit alongside similar dealers to follow.
Provider Directory With Branded Tournaments
Candyloop groups slots by provider – each with a follower count and game grid. Provider tournaments show live prize pools and standings.
Provider Profile Page
A single provider's page lists slot count, table count, dealers, and followers below the provider directory. A "Best in Portugal" row filters titles by region, above live casino and slot carousels.
Weekly and Seasonal Tournament Hub
The tournaments page shows a live Weekly Tournament with a countdown and leaderboard, a Monthly Race, and a Spring Championship, each tied to its own game set and prize pool. Daily Drops lists payout timers per game below.
Game Page With Leaderboard and Reviews
The game page pairs RTP and feature tags with a trailer, screenshots, and a live Daily Drop leaderboard. Similar slots and a star-rated review breakdown sit below.
Full-Screen Slot Player Across Devices
The slot opens in a full-screen window on both mobile and desktop, keeping the jackpot counter, demo toggle, and favorite icon visible during play. The layout stays identical across screen sizes.
Slot Gameplay With Tournament Sidebar
The game shows a Daily Drop countdown above the reels and a live tournament leaderboard beside them, ranking players by prize amount in real time. Bet, coin value, and autoplay controls stay fixed below.
Live Blackjack With Round History Stats
The live Blackjack table tracks recent hands in a history slider, next to win, bust, and push percentages for the table. Mobile and desktop share the same dealer feed and betting controls.
Roulette Page With Hot-Cold Stats
A live roulette table runs beside a statistics panel tracking hot and cold numbers on the wheel. The same dealer feed and number tracker carry over to the mobile layout.
Live Poker Table With Tournament Leaderboard
A multiplayer poker table shows fold, call, and raise actions alongside a room panel listing prize pool and live leaderboard rank. Quick-reply chat buttons sit next to the betting controls on both desktop and mobile.
Multi-Table View for Simultaneous Play
Four slot windows run side by side in one browser tab, each keeping its own bet controls and win counter active. Recently played and popular game shortcuts stay pinned along the bottom bar.
Player Rating Table for Poker
Powered by the same Design System as the rest of the casino, the Live Poker Rating table filters by region, division, and season. Columns track fold ratio, win rate, and hands played per player.
Rewards Hub for Bonuses and Tournaments
Candyloop's social online casino hub centralizes deposit bonuses, live tournaments, and the loyalty program, plus an archive of past promotions. Filters split offers by type.
Deposit Bonus Page With Referral Sharing
The deposit bonus page walks players through four steps—register, top up, place bets, and claim the bonus—before the terms and conditions. A referral banner offers more for shared invite links.
Tournament Prize Pool With Payout Rules
A tournament page explains the prize pool in three steps—earn points, appear on the participant list, then split the pool among the top 8 players. A ranked table below tracks live points and payouts.
Account Dashboard With Personal Play Stats
Candyloop's profile page opens with balances, bonuses, and friend count, plus a Live Poker Rating snapshot. Favorite games, dealers, and providers sit beside recent wins and monthly stats on hours played with friends.
Balance Page With Filterable Transaction History
The balance tab splits deposits, bonuses, and pending withdrawals into separate totals, each with its own action button. A transaction history below filters by category – top-ups, slots, casino, or poker – down to the euro amount.
Bonuses Page With Freebet Progress Bars
The bonuses page tracks each freebet's progress toward its wagering target, flagging ones that are switched off, already used, or expired. CandyPoker admission tickets sit below, marked as available to participate or already used.
Responsible Gambling Limits Dashboard
Players set deposit, wagering, net loss, and session limits in two steps – choose an amount, then a date – from preset values or a custom figure. Active limits show a countdown bar; expired ones move to an archive below.
If your casino's differentiation strategy is social rather than bonuses, the interface has to make chat and community feel native, not bolted on. That's a design brief we know. Get in touch.
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