The Knowledge Base

Flatstudio is a product design and engineering studio based in Lisbon. Since 2014 we design, build and evolve digital products for iGaming, sports analytics, fintech and B2B SaaS – product design, web app engineering and brand strategy in one team.

An agency delivers screens. We deliver systems: UX/UI, product engineering and strategy as one team that stays accountable through the whole cycle – from diagnosing the problem to shipping the frontend. Design is built as a component system with documented tokens, so developers implement it without guessing.

Our deepest experience is in iGaming, sports analytics, fintech and B2B SaaS – data-dense, compliance-heavy products. We have also worked in GovTech and MedTech, where the same interface and compliance patterns apply.

Four services – product & interface design, brand identity, web app engineering, and marketing design – delivered through five solutions: Pitch Deck & Product Concept, MVP Design & Development, Product Audit & Discovery, Product Rebuild & Redesign, and Dedicated Product Team. One team covers design, development, and long-term product evolution.

Flatstudio is based in Lisbon, Portugal, with team members in Ukraine, and works with clients across Europe, the US, the UK, Asia and Australia.

The first step is a 30-minute discovery call where we learn about your product stage, goals and constraints, then propose the engagement model that fits. You can book it via the Contact page.

A product audit takes 2–4 weeks. An MVP or full redesign is scoped during discovery and is measured in months, not weeks – the number of states and integrations defines the timeline. Dedicated team engagement is ongoing.

Every team member signs an NDA before onboarding, and we sign one with you before any discussion of your product. We work in fintech and iGaming, so restricted data access and isolated project spaces are the default, not an add-on.

Yes. If you need exclusivity in your niche, we agree it in the contract. We are here to build your advantage, not to distribute it.

Both, depending on stage. For startups we run fixed-scope projects. For scale-ups and enterprise we work as a dedicated team embedded in your Slack and Jira.

You get a component-based system with documented tokens (variables) and a video walkthrough that explains every decision to your development team – not a folder of Figma links.

It depends on how defined the scope is. Fixed price for clear targets such as MVPs and audits. Retainer or time and material for ongoing product evolution, where priorities change sprint by sprint.

We design for KPIs, not for likes. If we disagree, we use data, logic and user needs to decide. If something does not work for the user, we remove it – there is no ego attached to a screen.

Yes. Our job is to translate complex logic into clear visual language. We turn an unstructured idea into a product roadmap that investors, stakeholders and developers can all read.

No. We schedule overlap for critical syncs and use the remaining hours to move work forward while you are offline. You start the day with progress, not with waiting.

Travel is how the team recharges, not a reason to disappear. We keep fixed rituals: daily stand-ups, planned overlap with your time zone and work from professional coworking spaces. You always know where we are and when we are online.

It means we care about your product enough to challenge weak decisions early, when they are cheap to change. We are polite but direct: if we see a risk, we say so. That protects budget and prevents design debt.

Yes. Articles are written to be actionable: you can apply frameworks, UX patterns and migration approaches to your own product. If you want help adapting them to a SaaS, Fintech, Sports Tech or iGaming platform, you can reach out via the Contact page or schedule a call.

Yes. Our Cases category documents real platforms and real metrics – such as traffic, conversion rates, churn, and revenue impact. We only publish case studies that come from long-term client work, not hypothetical redesigns.

Yes. Our articles are written to be actionable, not just to showcase our work. If you find something useful and want to discuss how it applies to your product, reach out via the Contact page.

Articles are written by the Flatstudio team – designers, engineers, and strategists who worked directly on the projects described. Each post is credited to its author.

We publish new insights regularly. The blog is organized into three categories: Process (how we work), Cases (real project outcomes), and Articles (deep dives into specific topics).

We write about product design process, UX strategy, rebranding case studies, platform migrations, design systems, and conversion optimization. Topics come directly from our real client projects – not theory.

We specialize in iGaming, sports analytics, fintech, and B2B SaaS – high-load, regulated, data-intensive products where generic design patterns fail. We've also worked in GovTech and MedTech, applying the same compliance-heavy approach.

A Fintech dashboard requires different logic than an iGaming platform. Regulatory constraints, data density, user trust signals, and interaction patterns differ completely. Generic design agencies learn your industry from scratch. We already know it.

Both. Early-stage founders start with Pitch Deck & Product Concept or MVP Design & Development. Established companies come for Product Rebuild & Redesign, Dedicated Product Teams, and design system architecture tailored to their industry.

Yes. We have hands-on experience with compliance-heavy products – including geo-adapted UX, data privacy patterns, and audit-ready interface systems. This includes fintech dashboards with KYC/AML flows, responsible gambling tools in iGaming, and MedTech interfaces that must pass strict audits.

SaaS products require scalable dashboards, clear information hierarchy, and enterprise-grade design systems. iGaming demands real-time data visualization, emotional engagement design, and geo-compliance. We have dedicated case studies and proven patterns for both. For SaaS, we design subscription dashboards, admin consoles and internal automation tools. For iGaming, we focus on odds display, betslip flows, live data feeds and geo‑compliant onboarding.