iGaming Product Design Agency

We design real-money gambling products — sportsbooks, casinos, and white-label platforms. That means engineering the flows where operators win or lose: bet slip conversion, KYC completion, deposit funnels, bonus mechanics, and affiliate landing flows — product strategy, UX/UI, design systems, and front-end.

Flatstudio is an iGaming product design agency for licensed real-money operators — sportsbooks, casinos, and white-label platforms. We design GGR-focused UX for regulated markets: onboarding, betting flows, retention mechanics, and geo-compliance, from MVP to platform modernization.

iGaming covers licensed operators — products that take real-money bets and deposits. Sports analytics covers products where data is the product: research tools, fantasy, odds comparison. Different buyers, different UX problems. If you're building an analytics or fantasy product, see our Sports Analytics page.

A generic agency designs screens; we design for GGR. We know how bet slip friction kills conversion, how KYC flow design affects deposit completion, and how bonus mechanics drive retention without burning margin — no brief explaining what FTD or a parlay is.

That's our core scenario. PepperMill cut deposit time by 17% in a regulated Belgian market, and Boxbet doubled speed-to-bet in live betting. We redesign around your existing data — A/B-ready, metric by metric — instead of risky big-bang relaunches.

Yes — it's a dedicated service. We differentiate skins on SoftSwiss, BetConstruct, and BetBy, and integrate content from Evolution Gaming and Pragmatic Play — working within platform constraints to make your product not look like every other operator on the same engine.

Yes. We design compliant registration, age verification, and progressive profiling for UKGC, MGA, and Curaçao requirements — including responsible gambling tools and localized UX per jurisdiction. Compliance is built into the flow, not bolted on.

Yes — it's where casino margins live. We design bonus wallets, VIP programs, missions and achievements, cashback journeys, CRM entry points, and reactivation flows — retention mechanics that lift ARPU without burning bonus budget.

Four regions: EU, Africa, Americas, and Asia — 40+ iGaming products across sportsbooks, casinos, and white-label platforms, all in regulated markets. Geo-adaptation (odds formats, payment habits, local UX patterns) is part of every project.

It depends on scope. A focused UX audit of your conversion funnel costs far less than a full platform redesign or white-label customization. The fastest way to a precise number is a short discovery — we scope against your platform and markets.

A focused product audit runs 2–4 weeks. A white-label customization or full platform redesign depends on platform constraints and number of markets — we scope a clear timeline during discovery rather than quote blind.

Four models by stage: Product Audit & Discovery (fixed project), Post-MVP Evolution (growth retainer), Product Rebuild & Redesign (full-cycle), and Dedicated Product Team (long-term partnership). Average client partnership runs 6+ years — iGaming products live or die by continuous iteration on retention and compliance.

Yes — NDA by default, signed before we see your data or discuss your roadmap. You retain full commercial ownership of all assets upon final payment: source files, design systems, and code.