View more

Sports Analytics Product Design Agency

We design and build sports analytics platforms, fantasy products, and prediction tools for teams turning complex sports data into clear decision products. Data-dense UX where real-time feeds, statistical hierarchy, and mobile research workflows are engineered for users who win on edge.
What we build for Sports Analytics

Sports Data & Pro-Tools

Sportradar, Genius Sports, EV+ Dashboards, Arbitrage, OddsMatrix.

Fantasy & Picks Platforms

Streak mechanics, pick'em UX, social layers, gamification, leaderboards.

Live Stats & Visualization

Real-time feeds, stat hierarchy, dashboards, research workflows.

Geo Adaptation

Asian High-Density UI, US/EU Minimalism, Localized UX Patterns.

Bet Research & Decision UX

Edge analysis, line movement, odds discovery, tipster platforms.

Prediction Markets

Event trading, market liquidity, Polymarket-style prediction UX.

Scope

Scenarios we handle.

From data-heavy MVPs to legacy product rebuilds.

Diagnostic
Any stage
1

UX & Retention Audit

Focus:
UX/UI & Engagement Analysis.
Pain:
Users open it once and never return — the data's good, the experience isn't.
Execution
0
1

Analytics Product MVP

Focus:
Launch-Ready UX for Data Products.
Execution:
From data feed to a fantasy, picks, or stats app built to launch and raise.
1
10

Product Scaling

Focus:
Design Systems for Data UI.
Execution:
Tokens, components, and live-data patterns for fast-moving, multi-sport teams.
10
100

Product Optimization

Focus:
Redesign, New Sports & Stat Depth.
Execution:
Redesigning data products, adding sports and markets, closing the gap to category leaders.
Expansion
Market Expansion

Geo & Odds Adaptation

Focus:
Odds Formats & Regional UX.
Execution:
Adapting odds formats, stat density, and betting habits for US, EU, and Asian markets.
Scale-ups & Enterprise

Dedicated Product Team

Focus:
Continuous Delivery & Growth.
Execution:
Embedded product team for ongoing delivery, updates, and platform evolution.
We use isolated AI environments. Can be disabled per task or entirely on request.
Security FAQ

Sports work.

Analytics tools, odds platforms, sports-data apps:

SportsTech
StatKing. Daily edge, crowned by data.
Sports
See
more
SportsTech
Stavka. Crowd-sourced betting power.
Sports
See
more
bestodds card by flatstudio
bestodds logomark by flatstudio
SportsTech
BestOdds. The market, with no blind spots.
Sports
See
more
SportsTech
Outlier iOS. All betting intel in a pocket.
Sports
See
more
SaaS
MollyBet Gen Z.
Pro betting with style.
SaaS
See
more
More cases
See
more
More cases
Impact

4M users. 20% paid conversion. Real metrics from our sports analytics partners.

Business & Growth
4M+
active Users (MAU)
Stavka scaled from 1M at redesign launch to 4M+ today.
20%
paid Conversion
achieved for Outlier immediately post-launch with 1k+ paid subs and zero ads.
+37%
active Traders
Mollybet's redesign retained pro traders and brought in a new wave of users.
Product & Trust
2x
faster Predictions
Stavka users build live-event predictions 2x faster after the redesign.
04:31
avg. Session
Outlier users stay longer to analyze stats, driven by our data-dense UI.
6+
years Partnership
Average client partnership duration via continuous support & evolution.
Testimonials
“Flatstudio’s branding secured 70+ partnerships and 4+ minute sessions via amazing design and management.”
Flatstudio built our platform from scratch, creating a high-trust design that secured 70+ media partnerships immediately after launch. Their logical design system keeps users engaged for over 4.5 minutes per session, proving the effectiveness of their UX.
Anastasia Subotina, CEO of RG
View reviews
“Our partnership has grown as Flatstudio continues to prove to be really effective.”
Since launch, the app hit a 20% paid conversion rate and 1,000+ subscribers in six weeks — with zero advertising. Flatstudio’s ability to challenge us, understand users, and move fast makes them a critical long-term partner.
— Luis Lafer-Sousa, Co-Founder of Outlier
View reviews
“Flatstudio is always very affable and deeply interested in success of our project.”
Our numbers have grown to 1M MAU and 3M of sessions. We consider that it became possible including through Flatstudio work and support. We share our metrics and according to these numbers they develop new features improving our results.
Viktor Titov, CEO of Stavka TV
View reviews
Capabilities

Design, data & engineering for sports analytics.

Brand Identity & Strategy

Focus: Brand Strategy, Visual Identity, Rebranding, Club identity.

Branding

Product & Interface Design

Focus: Mobile & Web Apps, UX Audits, Design Systems.

Product Design

Marketing Design & Assets

Focus: Ad Creatives, Landing pages, Social Systems, Mascots.

Marketing Design

Web App Engineering

Focus: React/Next.js Apps, Webflow,

3D & WebGL.

Development
Trust

Built for sports data and fantasy. Real-time-ready and fully yours.

Commercial Ownership
You secure full commercial ownership of all assets upon final payment.
NDA by Default
Strict confidentiality agreements signed before we even discuss your idea or see your data.
Dev-Ready Architecture
Clean, component-based systems (Auto-layout, Variables, Grids) ready for seamless code integration.
8 Years Experience
Your project is handled by a team that natively understands sports data, live stats, and real-time product UX.

Ways to work with us.

Matched to your stage, budget, and speed:

Fixed Project

Product Audit & Discovery

Best for. Products facing churn or low retention.

Output. UI/UX audit report + strategic roadmap.

View Solution
Growth Retainer

Post-MVP Evolution

Best for. Fantasy, picks & sports-data startups (Seed / Series A).

Output. New features + testing + design system.

View Solution
Full-Cycle Project

Product Rebuild & Redesign

Best for. Mature sports-data platforms hitting a growth ceiling.

Output. Rebranding + UI/UX system.

View Solution
Long-term Partnership

Dedicated Product Team

Best for. Scale-ups & ongoing evolution products.

Output. Embedded design & dev team.

View Solution
FAQ

Frequently Asked Questions

What does a sports analytics design agency do?

We design data-heavy sports products — analytics platforms, fantasy and picks tools, betting research, and prediction markets. That means turning live odds, scores, and stats into decision interfaces users open daily: product strategy, UX/UI, design systems, and front-end.

What does Flatstudio do for sports analytics products?

Flatstudio is a sports analytics product design agency for data products, fantasy platforms, betting research tools, and prediction markets. We design and build UX for real-time stats, odds research, and decision interfaces — from MVP to full platform redesign.

How is this different from your iGaming work?

Sports analytics covers products where data is the product — research tools, fantasy, odds comparison, prediction markets. iGaming covers licensed operators — sportsbooks, casinos, white-label platforms. Different buyers, different UX problems. If you run a sportsbook or casino, see our iGaming page.

What's the difference between a generic design agency and a sports analytics agency?

A generic agency designs screens; we design for real-time sports data. We know how to render thousands of live data points, structure pick'em and fantasy mechanics, and adapt odds formats per market — without a brief explaining what a parlay or line movement is.

We're building a serious analytical tool (like Outlier). Can you handle complex data?

That's our core specialty. We organize thousands of data points — odds movements, live scores, stat lines — into clean, readable interfaces without overwhelming the user. Outlier users spend 4:31 per session inside stat-heavy research screens.

Do you work with sports data providers?

Yes. We design on top of providers like Sportradar, Genius Sports, and OddsMatrix, as well as custom data backends. We understand their API constraints and frontend limitations, so the product layer fits the data you already have.

Do you design fantasy sports and pick'em platforms?

Yes — it's one of our core areas. We design streak and pick'em mechanics, social and gamification layers, and leaderboards — the engagement loops that turn a one-time install into a daily habit.

Do you design prediction market products?

Yes. We design prediction markets and event trading products — market liquidity displays, odds-style pricing, and wallet flows where needed — making complex market mechanics readable for mainstream users.

How much does it cost to design a fantasy, picks, or sports-data product?

It depends on scope. A focused UX audit and redesign of friction points costs far less than a build from scratch. The best way to get a precise number is a short discovery — we scope it against your stage and data complexity.

How long does it take to design a sports app or data platform?

A focused product audit runs 2–4 weeks. A full MVP or redesign depends on data complexity and number of sports — we scope a clear timeline during discovery rather than quote blind.

What's your engagement model, and what happens after launch?

Four models by stage: Product Audit & Discovery (fixed project), Post-MVP Evolution (growth retainer), Product Rebuild & Redesign (full-cycle), and Dedicated Product Team (long-term partnership). Sports products evolve fast — for ongoing work we embed a team that keeps adding sports, data providers, and features so you keep closing the gap to category leaders.

Do you sign NDAs? Who owns the work?

Yes — strict confidentiality agreements signed before we even discuss your idea or see your data. You retain full commercial ownership of all assets upon final payment: source files, design systems, and code.

Got more questions?