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Product Audit & Discovery

We diagnose UX, tech, and brand friction across your product — and deliver a roadmap in 2–4 weeks. Built for SaaS, Fintech, iGaming, and GovTech products with live traffic and real conversion problems.
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SportsTech
BestOdds. The market, with no blind spots.
Sports.
Media
RG. Design for responsible betting.
News.
Corporate
STS-Hydro. Engineer the construction.
Corporate.
SaaS
MollyBet. Global liquidity, one terminal.
SaaS.
Symptoms

Signs how product is leaking revenue.

Pain Points
Traffic without sales. Users aren't converting.
Hard to maintain. Code is slow and expensive to fix.
Dated UI. The design feels stuck in the past.
Chaotic UX. Growth broke the user flow.

Trusted results, not just theory:

Bestodds

The Product Interface lift

Before
After
What we did & why
Read more

Stavka

The Product Interface lift — 3M+ monthly visits, redesigned from scratch

Before
After
What we did & why
Read more

The Scope.

What we audit: Brand, UX, Mobile & AI Workflows

1

Brand & marketing ops.

We check visual consistency and build scalable templates to accelerate your campaign launches.
2

UX/UI & Tech health.

We analyze heuristics, Core Web/App Vitals, and funnels to maximize stability and conversion.
3

Mobile-first experience.

We fix navigation barriers and "thumb-zone" friction where 70%+ of your traffic lives.
4

AI innovation.

We identify workflows where AI can replace manual work and cut costs immediately.
The Process`

How the 2–4 week audit works

Step 1

NDA & secure setup.

Immediate signing of NDAs and access to test accounts.

Stakeholder alignment.

Focused interviews to align teams on goals, constraints, and reality.

Data deep dive.

We dive into heatmaps and user sessions to identify real friction points.
Step 2

Gap analysis.

We use AI and market research to find "Quick Wins" for immediate growth.

Visual proof.

We deliver 1–2 high-fidelity screens to demonstrate the future look & feel.
Step 3

The audit.

A comprehensive check covering UX, Tech, Marketing, and Brand.

Keep, kill, improve.

We analyze your features and tell you exactly what to do with them.

Ready to code.

A prioritized backlog (Critical vs. Strategic) exported to Jira/Linear. Your team starts Monday.
Offer

Choose your level of insight

Express audit

  • Critical UX/UI Heuristic Review
  • Technical Health & Speed Check
  • List of "Quick Wins"
Est. 1 Week
Best for ROI

Product discovery & vision

Everything in Express, plus:
  • Competitors Check
  • 1-2 Visual Concepts
  • Strategic 3-Week Roadmap
Est. 3 Weeks

Enterprise transformation

Everything in Discovery, plus:
  • Cross-platform Audit
  • Accessibility (WCAG)
  • Design Ops
4+ Weeks

Our Guarantee

No academic theory

We don't quote textbooks. We fix metrics.

No "PDFs in a drawer"

You get a Jira-ready backlog, not just a static report.

No junior analysts

Your product is reviewed by Senior Leads only.
Not sure where to start? Let’s discuss your specific case.
FAQ

Frequently Asked Questions

Do you need access to our production database?

No. We analyze the interface logic and frontend performance. We do not touch your sensitive user data or backend structure.

Can we implement the fixes ourselves?

Absolutely. The Prioritized Roadmap and Specs are designed specifically so your internal team can execute them. Or, we can help you with the full Product Rebuild & Redesign.

What if we don't have analytics set up?

We can still run the audit, but the insights will be shallower on the quantitative side. We will rely more on heuristic evaluation, session recordings if available, and stakeholder interviews. We also recommend setting up basic analytics as part of our Quick Wins deliverable so future decisions are data-driven.

Do you need access to our code?

No. For the UX/UI Audit, we only need access to the interface — Staging or Production — and your analytics such as Google Analytics or Mixpanel. We do not touch your codebase.

What types of products is this audit best suited for?

This audit works best for SaaS dashboards, fintech platforms, iGaming products, betting interfaces, GovTech systems and any digital product with real users, live traffic and measurable conversion or retention problems.

What exactly do we receive at the end of the audit?

You receive a prioritised roadmap broken down into Critical vs Strategic items, a UX/UI and tech health report, and 1-2 visual concepts that show how key screens should evolve. All actions are exported into a Jira or Linear-ready backlog so your team can start implementation on Monday without rewriting our findings.

Can you stay involved after the audit to help implement the roadmap?

Yes. Most clients keep working with us after the audit. You can either engage us for a full Product Rebuild & Redesign, or switch to our Post-MVP Evolution retainer so we ship improvements week by week. In both cases, we use the audit roadmap as the backbone for design, development and QA.

Is this audit suitable for very early-stage products?

If you are still at idea or pre-MVP stage, our Pitch Deck & Prototype solution is usually a better fit. The Product Audit & Discovery works best when you already have live traffic, real users and an existing codebase — even if it is messy. We use real behaviour and real constraints, not just assumptions.

We already did an audit with another agency and nothing changed. How is this different?

Most audits stop at a static PDF. Ours is designed to be executed. We connect findings to business impact, rank every item by effort vs ROI, provide visual examples and translate everything into a developer-ready backlog. Your team does not need to decode our audit — they can ship from it directly.