RG. Empowering responsible gambling.
Check
Website
Partnership
2+ years
Services
Information Architecture
UX Design
UI Design
Design System
Editorial Design
Brand Strategy
Brand Identity
Visual Identity
Marketing Design
Deliverables
Deployed Web App
Design System
Editorial Layout System
Visual Identity System
Logo Suite
Brand Guidelines PDF
Marketing Asset Library
Information Architecture Map
Figma Source Files
Brand Strategy Deck
RG is a responsible gambling media platform.
We built it from scratch as an editorial platform, covering information architecture, UX, UI, a scalable design system, and full brand identity in one engagement. It needed to run independently after handoff to an internal team — and it launched with 70+ media partnerships and a 4:31 average session duration.
Homepage Structure for Sportsbook Search
RG's homepage is the entry point into Sportsbooks, User Reviews, Bonuses, and Guides for US bettors comparing operators. A Top Sportsbooks module lists review counts, withdrawal speed, and margin per operator.
Sportsbook Category Pages by Sport
Template for programmatic category pages such as 'USA Online Sportsbooks', filterable by sport tags like baseball, tennis, and horse racing. Side navigation links to dozens of niche pages, e.g. Best for NHL Betting.
Sportsbook Filtering by Platform and State
Full directory of active sportsbooks with sort controls for reviews, bonus, and withdrawal speed. Filters narrow results by payment system, bonus type, platform (iOS/Android), and state.
iOS Sportsbook App Category Page
Niche category page listing sportsbooks with a dedicated iOS app, reached via the 'Best iOS Apps' navigation item. Same comparison card structure as other category pages: reviews, withdrawal speed, and margin.
Individual Sportsbook Review Template
Long-form review template for a single operator (FanDuel), structured around a fixed TOC: statistics, sign-up steps, mobile app, markets, banking, and cashout. Byline and fact-check credit appear beside the stats bar.
Aggregated Review Scores by Operator
RG scores sportsbooks on positive, mixed, and negative review share across operators, sortable by total reviews or newest update. An expandable 'Reviews Analysis' block breaks scores into bonuses, payments, and market coverage.
Radar Chart for Category-Level Ratings
FanDuel User Reviews tab pairs a sentiment bar with an AI Reviews Analysis summary. On mobile, the radar chart becomes a ranked list, for Bonuses & promotions vs for Market coverage.
New Bonus Listings by Sportsbook
Feed of newly added sportsbook bonuses, each card showing bonus type (freebet, extended odds), difficulty, expiry date, and a copyable promo code. A direct link leads to the full bonus review.
Full Bonus Directory with Sort Filters
RG's full bonus directory covers all listed sportsbooks, sortable by newest, expiring, biggest, or easiest to claim. Each card carries a Loyalty Program tag alongside its promo code and expiry date.
Single Bonus Review with Terms Breakdown
Dedicated review page for one bonus offer, listing wagering requirement, odds requirement, entry minimum, and max win alongside a Pros & Cons section. Author and fact-checker bylines appear beside the offer card.
Guides Hub with Sport Category Filters
RG's Guides hub combines sportsbook reviews and general sports news, filterable by sport (e.g. American football, soccer). Article cards show author byline, publish date, and estimated reading time.
Guide Article Template with Author Bio
Long-form article template pairing a sticky table of contents with an author bio card listing interests and related tags. Reading time and last-updated date sit beside the byline.
Reusable Author Template Across Contributors
Same author-profile structure applied to a second contributor, with reviews displayed as a sortable card grid instead of a list. Star ratings and byline dates repeat per review card.
Self-Assessment Table for Problem Gambling
RG's About Us section lists eight warning signs of gambling addiction, sourced and citable, followed by a table-based self-assessment tool. A hotline link stays visible in the sidebar.
Building a media platform your internal team will run after handoff? We design the systems – editorial, brand, components – so they don't need us afterwards. Tell us what you're launching.
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