View more
Published in
2024

Easy Casino. Friendlier online casino experience for a mass-market audience.

Tetiana Vozniak
Elena Buzila
Bohdan Kononets
Maria Soloveva
Julia Slazhnieva
Andrei Zolotukhin
Partnership
7 month
Services
UX Design
UI Design
Design System
Product Redesign
Accessibility Design
Deliverables
Deployed Web App
Design System
Figma Source Files
Easy Casino showing homepage with promo banner and illustrated brand character.

Summary

We redesigned it for a friendlier mass-market experience, covering UX, UI, and brand identity in one engagement. Classic casino products can feel dense and intimidating for everyday players – the goal wasn't to reinvent casino mechanics, but to reduce friction and rebuild the product and brand around clarity and accessibility.

Casino Components Overview

An overview of the casino interface's components – navigation icons, the profile drawer, and the sign-up modal. It also includes promo banners, provider tiles, and a 3D icon set.

Easy Casino UI kit showing navigation icons, profile menu, sign-up modal, and 3D icons.

Casino UI Typography and Color Tokens

These design system tokens pair an IBM Plex Sans type scale with a purple primary palette and five accent colors, keeping dense casino screens legible for everyday players.

BM Plex Sans typography specimen showing uppercase, lowercase, and numeral characters for casino UI.
Purple primary palette with teal, yellow, red, and indigo accent colors for casino UI.
3D Icon Library for Casino UI

A purple-toned 3D icon set covers controller, dice, trophy, and crown symbols, reused across games, bonus, and tournament modules with a consistent weight and lighting style.

Purple 3D icon set with controller, dice, trophy, crown, and playing card icons.
Character Art for Tournament Module

Illustrated fox and companion characters mark prize tiers and leaderboard positions across the casino's tournament pages.

Illustrated character wearing an Easy Casino cap and sunglasses beside a fox mascot with claws.
Fox mascot character in purple cape battling an armored reptilian creature in tournament artwork.

Homepage Navigation and Game Filters

The Easy Casino homepage groups primary navigation, a promo carousel, and five game category filters above a Popular Games grid drawn from a game catalogue.

Easy Casino desktop homepage with navigation menu, promo banner, and popular games grid.
Live Winners Feed

A homepage module for online casino players ranks recent wins by game, user, and payout next to provider highlight cards and a news teaser, favoring quick scanning over deep browsing.

Now Winning leaderboard table with provider banners and news teaser on casino homepage.
Homepage Adapted for Mobile Devices

The same casino homepage is adapted for mobile devices, showing different parts of the scrolling layout

Casino Providers and News on Mobile

Provider cards and the news feed move to dedicated mobile screens rather than sharing space with the homepage banner, keeping each screen focused on one task for players.

Easy Casino mobile screen showing the Providers section with game tiles and crown icon.
Easy Casino mobile screen showing the News section with a dated promo article.
Casino Platform Legal and Payment Info

The page consolidates licensing and contact details for the iGaming platform, starter bonus cards, a newsletter signup, and accepted payment methods in one trust-building layout.

Easy Casino about page with legal information, contact details, and payment method icons.
Easy Casino mobile about page with legal information, contact details, and payment method icons.
Sign-Up Flow With Bonus Selection

Registration lets new players choose a bonus and currency alongside phone or social sign-in, cutting the fields needed before the first deposit. Terms acceptance sits directly below the form.

Easy Casino registration screen with phone number, bonus selector, and social login options.
Mobile Sign-Up Pickers for Bonuses

On mobile, phone code and bonus selection open as overlays instead of dropdowns, so players can compare options – including refusing the bonus – without losing the form underneath.

Three Easy Casino mobile screens showing registration form, phone code picker, and bonus picker.

Full Game Catalogue Browsing Page

A dedicated games page replaces the homepage's Popular Games preview with the full catalogue, with games organized through category filters and a responsive layout for any device.

Easy Casino games catalogue page with filter tabs and grid of slot game tiles.
Game Page: Winnings and Similar Games

A responsive game page combines the embedded slot with breadcrumb navigation, provider information, and action controls, while Winnings Now, Similar Games, and genre tags extend content discovery on both desktop and mobile.

Easy Casino game page featuring a winnings leaderboard and a similar games section.
Easy Casino mobile game page featuring a winnings leaderboard and a similar games section.

Bonuses Listing for Casino Players

The bonuses page groups different promotion types – including deposit offers, VIP rewards, and free spins – into a single hub, giving players one place to browse and compare all available deals.

Easy Casino bonuses page grid showing offer cards.
Bonus Detail With Related Offers

A single bonus page prioritises the offer and claim action, with additional bonus and provider cards placed below to encourage further exploration.

Easy Casino bonus detail page with claim button, related bonuses, and provider cards.
Easy Casino mobile bonus page with claim button, related bonus cards, and game providers.
Tournament Listing With Prize Pools

Tournament cards on the platform show the prize pool, dates, and a Play Now action for each entry, with each card featuring its own mascot.

Easy Casino tournament listing with prize pools and fox mascot character illustrations.
Tournament Rules and How-to-Win Steps

The tournament detail page separates the prize amount and countdown from an expandable rules section and a how-to-win guide, followed by the games included in the tournament.

Tournament detail page with rules, how-to-win steps, and included games.
Tournament Page Adapted for Mobile

The mobile adaptation of the tournament detail page – including the event overview and player rankings.

Easy Casino mobile tournament page for Slots Warriors showing prize pool and Participate button.
Easy Casino mobile tournament page showing included games and a ranked leaderboard table.
Easy Casino mobile tournament page showing How to Win steps and additional details.
News and Promotions Listing Page

A dedicated news page lists announcements and promo pieces in a repeating card format, making all updates and offers easy to browse.

Easy Casino news page grid showing dated promotional articles and read more buttons.
News Article Detail With Related Posts

Each news article keeps the headline, body copy, and share icons above a related-articles row, then hands off to payment methods and the newsletter signup lower on the page.

Easy Casino news article detail page with share icons and related news cards.
Easy Casino mobile news article page with share icons and related news cards.

Profile: Personal Information Form

The personal information tab groups avatar upload, name and birthday fields, and language choice under one form, split into Personal, Location, Contacts, and Password tabs.

Easy Casino profile page with personal information form fields and photo upload.
Easy Casino mobile profile page with personal information fields and photo upload.
Deposit and Withdrawal Payment Methods

Payment method cards support both deposit and withdrawal, with preset amounts and limits on deposit and balance and payout information on withdrawal.

Easy Casino deposit screen with payment method icons, preset amounts, and deposit limits shown.
Easy Casino mobile deposit screen with payment methods, preset amounts, and deposit limits.
Multi-Currency Balance Management

An account table lists real cash, bonus cash, and total balance per currency, with an active-status toggle so players can switch which wallet is live without opening a support ticket.

Deposit and Withdraw History Log

Transaction history separates deposits from withdrawals into their own tabs, with status tags for in-process, completed, or declined entries, and a list-or-grid toggle on desktop.

Easy Casino mobile transaction history with deposit and withdrawal statuses for each entry.
Easy Casino transaction history list showing deposit and withdraw status for each entry.
Document Verification for Withdrawals

Players upload a passport and card photo here, each tracked as Confirmed or Verifying, with format and redaction rules for the card number spelled out before the file picker.

Easy Casino document verification screen with passport and card photo upload status.
Easy Casino mobile verification screen with passport and card upload statuses.
Messages Inbox for Alerts

An inbox tab separates all messages from unread ones, with each entry displaying a headline, preview text, and timestamp for easier navigation.

Easy Casino mobile inbox with bonus notifications and read/unread statuses.
asy Casino messages inbox listing bonus notifications with read and unread status.

FAQ Page With Category

FAQ groups accordion questions under six categories – deposits, withdrawals, games, and bonus terms among them – so players jump to one topic instead of scanning every answer.

Easy Casino FAQ page with category sidebar and expandable question and answer list.
Legal Terms and Policy Pages

The legal section numbers each policy clause – fair play, data confidentiality, responsible gaming – under a shared sidebar linking to Privacy Policy, Affiliate Program, and Bonus Terms.

Easy Casino legal page showing terms and conditions with numbered policy sections.

If your casino's edge is approachability, the interface should feel obvious, not overwhelming. That's a design brief we know. Get in touch.

Ready to start your own project?