Outlier. Marketing system for a US sports betting analytics brand.
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Website
Partnership
4+ years
Services
Marketing Website Design
Marketing Design
WordPress Development
Email & Newsletter Design
Sales Deck Design
Illustration
Ad Creative Design
Social Media Design
Landing Page Design
CMS Integration
Frontend Development
Backend Development
Deliverables
Deployed Website
Marketing Asset Library
Figma Source Files
Design System
Component Library
CMS Setup
Technical Documentation
GitHub Repository
Illustration Library
Custom Icon Set
Newsletter Template System
The Outlier Marketing Website is the acquisition and investor-facing site for the Outlier betting analytics platform.
We built and developed it as a marketing website, covering design and WordPress development in one delivery. Outlier needed to position for paid acquisition and Series A investor communication – and the site now supports both audiences from a single asset.
Acquisition Assets for Sports Bettors
Overview of the marketing assets built for Outlier's sports betting analytics platform: brand mark, App Store imagery, a sportsbook-integration tile, a social post, and a QR link.
Homepage Structure for Product Introduction
The homepage consists of separate content blocks, each covering one aspect of the platform — from introduction to individual features — paired with a visual.
Platform Introduction on Mobile
The mobile homepage keeps the same block logic as desktop — platform introduction, feature highlights, and supporting content — adapted to a single-column scroll.
Capabilities Overview
Rather than one continuous pitch, the page is broken into modular sections—each covering a single feature with its own visual and short copy block. The structure lets each capability stand on its own before the next is introduced.
Sports Betting Strategy Content Hub
An index page for the sports-betting strategy content built for organic search traffic. It groups guides on arbitrage, hedging, dutching, spread betting, bankroll management, and staking systems across desktop and mobile.
Article Template for Betting Guides
The article template behind each strategy guide, shown here for the Arbitrage Betting piece. It combines byline, hero image, and subheaded body copy with inline bonus cards.
Sportsbook Bonus Offers Directory
A directory page aggregating sign-up offers from major sportsbooks for bettors comparing promotions before they pick a book. Each card lists the offer terms, an expiry date, and a direct Get Bonus action.
Bonus Detail Page and Betslip Sharing
Two linked flows for bettors: a bonus detail page with offer terms and a pros-and-cons breakdown, and a shared betslip view listing picks across sportsbooks. Each ends in a direct link into the relevant sportsbook app.
App Store Screenshots for iOS
The set is designed to serve the App Store listing page, where it's often the only material a prospective user sees before downloading. Each screenshot introduces a part of the product, turning the listing into a preview of the experience itself.
iOS Screens for EV Betting Tools
iOS product screens reused across the marketing pages to show what bettors get after they download. They cover the EV and arbitrage odds table with Kelly and CoV columns, the Games odds screen, and a two-book weighting tool.
Promo Templates for Sportsbook Partners
Promo templates covering the sportsbooks integrated into Outlier, each keeping its own logo, colors, promo, and QR code within one flow.
Brand Tokens for Partner Sportsbooks
The token set behind the partner templates, keeping each sportsbook's colors and icons on-brand across formats. The tokens cover the main color, light, and gradient states, plus matching iOS and Web buttons.
Lifecycle Emails for Trial Sign-Ups
A lifecycle email set guiding new sign-ups. It covers the welcome email, a markets-and-features follow-up, a day-by-day trial countdown, and a referral email for the rewards program.
If your marketing site has to convince paid traffic and investors at the same time, the messaging architecture matters more than the visuals.
We design and build both – get in touch.
Ready to start your own project?
