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Outlier Brand. The look of betting edge.

Strategy, Branding, UI/UX, Graphics

Project overview.

Logotype.

Logo construction & safezones.

Alignment standardizes logo combinations.

Fav icon & app icon.

Core Identity.

Graphic elements.

Color rules & logo variations.

Brandbook.

Tone of voice, brand vibe & main guidelines.

Logo mark.

Logo scaling.

Iconography.

Real-world application.

Youtube profile.

Office walls.

App store screenshots.

iOS screens.

Promo website.

Adaptive promo website.