Stavka Uniform. Brand pattern and visual identity system for football kit.
Check
Website
Partnership
9+ years
Services
Sports Branding
Sportswear Design
Football Kit Design
Co-Branding Guidelines
Deliverables
Football Kit Design Files
Co-Branding Guidelines
Sportswear Design Files
Engagement
Summary
Stavka Uniform is a co-branded football kit system we designed for teams sponsored by the Stavka sports prediction platform. The work covers a brand pattern derived from the core Stavka identity, home and goalkeeper kit designs with full cut and construction details, training and alternative apparel, and winter equipment.
Sponsorship and co-branding guidelines — including Puma co-branding rules — keep logo placement and visual hierarchy consistent across multiple sponsored teams under shared visual rules.
Brand Pattern from Stavka Identity
A repeatable gradient-line pattern derived from Stavka's core brand identity, extended to sponsored football teams. It scales from the CT roundel and wordmark to full-jersey prints across every sponsored squad.
Home Kit Design and Components
Full home kit for teams sponsored by the sports platform – jersey, shorts, socks, and boots. Front and back views detail collar tape, ST monogram placement, and squad numbering set in the custom Bet font.
T-Shirt and Shorts Cut Construction
Technical cut drawings prepared for apparel manufacturers. Front and back schematics define the raglan sleeve, V-neck collar, and drawstring shorts so production matches the approved kit design without guesswork.
Logo Placement and Sizing Rules
Sponsorship guidelines fixing exact logo dimensions on the match jersey – sponsor mark 37×37 mm, chest wordmark 260×36.32 mm, team crest 70×70 mm, back numbering 120 mm. Shared rules keep every sponsored squad consistent.
Goalkeeper Kit in Contrast Orange
Long-sleeve goalkeeper kit separating the keeper from outfield players. Raglan sleeves, crossover V-neck, and quick-drying fabric specified in Pantone 165 C and 7547 C, with the brand pattern printed in Pantone 185 C.
Goalkeeper Jersey Branding Placement
Placement scheme adapting the shared logo grid to the long-sleeve silhouette. Sponsor, team, and monogram marks keep the same dimensions as the home shirt, so co-branding rules hold across every kit variant.
Training and Alternative Kit Apparel
Training long-sleeve set with a zip-up collar and protective flap for daily club use. Production notes cover Pantone color codes, 100% polyester fabric, and plastisol or embroidery application for the team logo.
Training Apparel Branding Scheme
Logo grid for the training long-sleeve, mirroring the match jersey dimensions. Consistent sponsor and crest sizing means clubs can order any apparel piece from the same production files.
Winter Kit and Collaboration Layer
Half-zip winter layer extending the uniform system to cold-season matches and training. Chest numbering moves to the front panel while the brand pattern and color logic stay identical to the summer kits.
Winter Layer Branding Dimensions
Adjusted placement grid for the half-zip silhouette – front numbering reduced to 42 mm, sponsor logo 53×53 mm on the back. Documented sizes let manufacturers reproduce the winter kit without design supervision.
Puma Co-Branding Guidelines
Rules for producing the kit on Puma apparel templates. Fixed margins position the team crest, betting sponsor logo, and 80 mm numbering around Puma's own marks, keeping brand hierarchy intact on third-party garments.
Full Squad Kit on Match Day
Home and goalkeeper kits shown together in stadium conditions. The contrast orange keeper shirt and patterned outfield jerseys show how numbering and sponsor marks read at distance.
Goalkeeper Kit in Play
Match-condition views of the orange goalkeeper kit. The navy-and-red shorts and socks are shared with the outfield uniform, so clubs stock one lower-body apparel set across positions.
Home Kit in Match Conditions
Pitch views of the home kit with the gradient pattern, chest wordmark, and back numbering in the custom font. Shots cover front, side, and back reads of the jersey in motion.
The uniform system gives Stavka a repeatable way to onboard new sponsored football teams: kit design files with cut and construction details go straight to apparel manufacturers, while co-branding guidelines — including rules for Puma-produced garments — keep sponsor visibility consistent without per-team design work.
Stavka Uniform is one part of a 9+ year partnership. The same visual rules extend across the platform's product and Stavka Branding system.
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