Oddible Brand. Visual identity for a social sports betting app.
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Website
Partnership
2+ years
Services
Brand Strategy
Brand Identity
Visual Identity
Logo Design
Brand Guidelines
Tone of Voice
Deliverables
Visual Identity System
Logo Suite
Brand Guidelines PDF
Tone of Voice Guide
Asset Pack
Brand Strategy Deck
Engagement
Oddible Branding is the visual identity of the social betting app Oddible.
We shaped it from the same one-sentence brief as the product, covering strategy, logo, guidelines, and tone of voice. Oddible's promise – complex markets turned into clear, shareable picks – needed an identity that reads instantly in a social feed, and the brand system now carries that positioning across the product.
Identity Across App, Merch, and Social
Visual identity system for Oddible, a social betting app, applied across product screens, merchandise, and campaign art. Includes the iOS app UI, a branded hoodie, and vibe-themed sports visuals for various markets.
Logotype Grid Rules for Betting Brand
Logo construction grid defining spacing, proportion, and clear-space rules for the wordmark and icon lockups. Grid multiples set minimum sizing and safe zones so the mark stays legible on small social thumbnails.
Icon Across iOS, Android, and Favicon
App icon and browser favicon for the app, tested against home-screen and browser-tab environments. Designed to remain recognizable and high-contrast at small sizes.
Color System for Betting App
Color system covering primary brand tones, accent colors, and a secondary set of 'vibe' colors. Includes a gradient with named variants for different product states.
Logo Applied Across Textures and Photos
Logo lockups for the brand tested on dark backgrounds, gradients, and real photography rather than flat color only. Reversed marks sit over a fabric swatch and football action shots to confirm legibility over busy imagery.
Typography System for Social Content
Typeface system, Inter in five weights, used across the app and its social marketing content. The typeface is also applied across marketing tiles.
Social Feed Templates for Betting Picks
Social post templates for Oddible, built for feeds where picks get shared. Covers a profile mockup, a story format, and a seasonal promo carousel.
If your product's core promise fits in one sentence, the brand should read just as fast – especially in a social feed. Send us that sentence and we'll take it from there.
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