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Published in
2025

Boxbet Marketing. Campaign and marketing system for an Betting launch.

Elena Buzila
Bohdan Kononets
Roman Danyliuk
Services
Marketing Design
Social Media Design
Ad Creative Design
Motion Design
Illustration
Deliverables
Marketing Asset Library
Social Media Template System
Ad Creative Set
Motion Graphics

Boxbet Marketing is the self-service marketing template system behind the Boxbet Gen Z casino brand.

We built it as a self-service banner and marketing template system, covering social media, ad creatives, and motion graphics. The internal team needed to run daily marketing assets, contests, and affiliate sub-brand campaigns without design support – and the template system now lets them operate independently.

Marketing Touchpoints: Social, App, and Contests

An overview of the marketing system built for a Gen Z crypto casino brand. Icons, a social profile, in-app reward notifications, and a thread competition banner all share one visual system.

oxbet marketing overview grid: icon set, social profile, mobile casino UI, and contest banner

Landing Page for the iGaming Platform

A marketing landing page introducing Boxbet's iGaming platform to crypto players. The page presents key features, user rewards, Telegram betting access, upcoming products, and the platform roadmap through a sequence of focused content sections.

Boxbet mobile landing page presenting platform features, rewards, roadmap, and Telegram betting
Mobile Adaptation of the Landing Page

The marketing landing page adapted for mobile, preserving the platform's key messaging, feature highlights, rewards, and roadmap in a layout optimized for smaller screens and touch interactions.

Boxbet mobile hero screen with buttons, and contract address
Mobile rewards card explaining Boxbet's trading revenue share for active bettors
Mobile Telegram bot section with Connect Bot button and live match preview
Mobile jackpot feature card offering entry into a shared sports prize pool
Mobile roadmap screen showing Phase 1 sportsbook launch marked complete

Affiliate Landing Page for Betting Partners

A recruitment landing page for affiliate partners weighing whether to promote an iGaming casino and sportsbook. It highlights the program's key benefits, earning opportunities, and partnership features.

Boxbet affiliate landing page with revenue share and partner benefit tiers
Mobile Experience for Affiliate Partners

The mobile version of the same affiliate page, presenting the partnership program, earning opportunities, and promotional benefits in a layout optimized for smaller screens.

Mobile affiliate hero screen offering a revenue share to Boxbet partners
Mobile benefits screen listing welcome bonus, token leaderboard, and progressive jackpot for players
Mobile screen showing Boxbet's casino games and sports betting product sections

Homepage Banners for the Betting Platform

Hero and promotional banners for a casino and sportsbook homepage, designed for desktop and mobile. The hero presents the platform's core message, while rotating banners highlight featured offers and campaigns.

Boxbet sportsbook hero on desktop and mobile with deposit CTA and live odds
Desktop banner stack for token airdrop, deposit bonus, and jackpot promotions
Mobile banner stack for token airdrop, deposit bonus, and jackpot promotions
Promo Cards in the Casino Lobby

Promotional cards integrated into the casino lobby. Rotating banners highlight featured campaigns, rewards, and platform promotions, alongside a dedicated live casino banner.

Boxbet casino lobby desktop view with rotating promo banners
Mobile casino lobby banner promoting daily drops
Mobile Evolution live casino section showing mascot character and top game tiles

Promotions & Rewards

A collection of marketing pages and promotional experiences for player engagement. The set includes commission tracking, lottery and jackpot pages, and a multi-tier prize wheel.

Boxbet marketing pages collage: referral commission, bonus vault, lottery ticket, and jackpot pages
Mobile spin wheel with Welcome, Lucky, and VIP tabs and points exchange offer
Desktop fortune wheel with free spin tiers, countdown timer, and prize history table
Token Analytics Dashboard for BXBT Holders

An analytics dashboard for holders tracking BXBT, the token powering the casino's rewards ecosystem. It combines token performance, platform activity, and community rankings in a single view.

Boxbet BXBT token dashboard with price chart, burned supply, and revenue charts
Mobile BXBT token dashboard showing price chart, volume, and holder count
Mobile BXBT dashboard candlestick chart with open, high, low, and close values
Mobile BXBT dashboard market cap chart with price and volume tooltip
Daily Reward Calendar

A seasonal promotional page encouraging players to return daily and unlock rewards throughout the campaign. Reward tiles reveal bonuses and special offers across desktop and mobile.

Boxbet advent calendar on desktop and mobile with daily reward
Calendar Reward Modal and Referral Program

A hub of reward pages for logged-in players, bringing together referrals, loyalty tiers, and prize pools. Each section highlights earning opportunities, player progression, and ongoing reward campaigns.

Opened Boxbet calendar reward modal showing free spins and bonus code
Mobile referral program page showing USDT bonus and referrals
Desktop referral program page with unlocking rules table and commission rewards section
Desktop BXBT token airdrop page with countdown timer and top leaderboard
Mobile BXBT token airdrop page showing countdown timer and leaderboard rankings
Mobile bonuses page listing active offers
Desktop bonuses page showing welcome package, free spins, and freebet offer cards
Desktop welcome bonus page detailing three tiered deposit bonuses
Mobile welcome bonus page showing first deposit bonus
Mobile VIP tier card showing Gold Mode freespins and cashback benefits
Desktop VIP program page showing points progress and loyalty tier benefits
Desktop lottery page showing prize pool, ticket tiers, and awards distribution table
Mobile lottery page showing prize pool countdown and ticket earning tiers
Mobile jackpot page showing USDT prize and tiered jackpot list
Desktop jackpot page showing prize tiers, how-to-catch steps, and jackpot games grid
Crypto Deposit Flow with Bonus Codes

The deposit flow for new players funding an account in crypto. A name-entry step leads to a QR-code deposit address, paired with a toggle to apply or cancel available bonuses and promo codes.

Boxbet name entry modal shown over the darkened casino lobby before first deposit
Desktop crypto deposit modal with QR code address and available bonus toggles
Mobile crypto deposit modal with QR code address and available bonus toggles

Banners for the Telegram Mini-App

Promotional banners for the Telegram mini-app tied to the Boxbet Web App and its listing on the TON App marketplace. The hero pairs deposit-bonus messaging with a live token airdrop leaderboard.

Boxbet Telegram mini-app screens showing bet history, casino games, and BXBT airdrop leaderboard
Boxbet listing on TON App marketplace with banner carousel and gambling category ranking

Social Assets for the Casino Brand

Profile and post templates covering the brand's social channels. The collection includes profile assets and recurring content formats for promotions, sports content, giveaways, and community engagement.

Boxbet X profile desktop and mobile view with banner, bio, and follow button
Boxbet Instagram-style post grid
Boxbet YouTube channel page with banner

Marketing Icon System

A custom icon set for sports and casino categories used across the brand's marketing assets. The collection includes final icons alongside concepts explored during the design process.

Boxbet icon system construction grid with sports and casino icon variants
Boxbet casino icon set
Boxbet sports betting icon set

Newsletter Templates for Recurring Bonus Emails

Recurring email templates designed for promotional campaigns and player communication. The collection includes reusable layouts for bonuses, rewards, announcements, and other marketing campaigns.

Boxbet newsletter templates for free spins
Boxbet newsletter templates for bonus-code
Mobile Boxbet placeholder email template with swappable bonus code and wager fields
Desktop Boxbet placeholder email template with swappable bonus code and wager fields
Mobile Boxbet email combining a placeholder header with filled free-spins body copy
Mobile Boxbet email showing the placeholder header paired with free-spins offer copy

If your team burns designer hours on daily banners and campaign assets, a template system pays for itself fast.

Ask us what yours would include.

Ready to start your own project?