





We designed and developed it on WordPress, structuring dense technical content for procurement directors rather than a general audience. The brief was effectively passing a "90-second background check" — and usability testing confirmed the content held up under that test.
Homepage for technical buyers vetting a heavy infrastructure and engineering company. Stats sit above an About split into Design & Production and Construction & Installation.


Product catalogue for engineers specifying pre-tensioning and lifting equipment. Eight categories, from Jacks/Cylinders to Power Units, each get a photo and a one-line spec description.


Technology pages explain each construction method for procurement directors and site engineers. Heavy lifting, for example, is defined as lifting, lowering, or pulling heavy loads using small hydraulic jack and strand units.



Application pages for Bridges, Buildings, Energy, and Ground Engineering, aimed at structural engineers. The Bridges page nests a spec table – rope diameter, beam mass, minimum breaking force.





Projects archive for construction engineers reviewing completed work, paginated across 14 pages, each dated by year.


Case page for the 2020 Cement grinding shop project. A photo gallery and Products Used panel link back to Jacks/Cylinders, Lifting systems, and Power units from the catalogue.




If procurement directors give your website 90 seconds before deciding you're credible, the structure of your technical content is the deciding factor. We can audit yours – get in touch.