Published in

2019

MUAX Brand. The art of aesthetics.

Partnership

2+ years

Partnership

2+ years

Services

User Research

Brand Identity

Visual Identity

Logo Design

Marketing Design

Webflow Development

Deliverables

Visual Identity System

Marketing Asset Library

Deployed Website

Research Findings

Engagement

MUAX is a beauty artist brand.

We designed it as a brand identity, marketing system, and Webflow site, covering user research and full web development. The artist needed to be positioned for collaboration with agencies and publishers, not as a standard beauty-services business – and the delivered system supports exactly that positioning.

Certificate and Collateral for Makeup Workshops

Print materials for a beauty artist brand's workshops and studio services. Covers a course completion certificate, business cards, a gift voucher, and a face-chart practice sheet for students.

MUAX workshop completion certificate mockup for a "Makeup Yourself" beauty course

Stack of black MUAX business cards with iridescent foil-edge print finish

Close-up of a black MUAX business card reading "Makeup, Hairstyles, Education"

Homepage for a Lisbon-Based Makeup Artist

Homepage for a beauty artist brand based in Lisbon. Structured around six services, a portfolio preview, client testimonials, and a partner logo strip.

Homepage design for a Lisbon-based makeup artist with services menu and portfolio preview

Mobile homepage design for a Lisbon-based makeup artist with services menu and portfolio preview.

Portfolio Filters for Client Work

Portfolio page for a makeup artist's work. Visitors filter by category – All, Wedding, Client, Video Ad, and Brows – across a two-column image grid.

Portfolio gallery page with category filters for wedding, client, and brow makeup photography

Mobile views of the MUAX portfolio page showing category filters, image grid, and footer contact details

Curriculum and Pricing for Makeup Course

Landing page for a personal, non-professional makeup course. Structured around a 3-lesson curriculum, a completion certificate, student results, and two pricing tiers.

Course landing page showing 3-lesson makeup curriculum, student results, and pricing tiers

Mobile landing page for a makeup course showing a 3-lesson curriculum, student results, and pricing tiers.

Career Story and Beauty Industry Collaborations

About page detailing a makeup artist's path from Make-up Atelier Paris training to opening MUAX Studio in Lisbon. Lists collaborations with GQ, Lidl, Zarina, WTF, and EDP, plus embedded commercial video work.

About page for a makeup artist with MUAX Studio history and collaboration logos.

Mobile about page for a makeup artist with MUAX Studio history and collaboration logos.

Custom Icons for a Beauty Brand

Custom icon set built for the MUAX visual identity system, covering makeup, hair, and brow-related actions. Includes 20 icons – from lipstick and brush symbols to a graduation cap and medal for the course pages.

Custom icon set for MUAX covering makeup, hair, brow styling, and course certification symbols

If your personal brand needs to open doors with agencies and publishers rather than book appointments, the positioning has to be built in, not decorated on.

‍

Get in touch.

Ready to start your own project?