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Published in
2021

Microsoft. Speaking the native Fluent in a product redesign.

Elena Buzila
Bohdan Kononets
Partnership
2+ years
Services
Information Architecture
UX Design
UI Design
Design System
Concept Design
Deliverables
Custom Icon Set
Internal concept

Microsoft Web is an internal design concept applying Fluent Design across Microsoft's product lines.

We designed it as an internal concept applying Fluent Design principles across homepage, shop, Windows, Surface, Xbox, Office 365, and HoloLens presentation flows. A legacy commerce-style environment needed to work within Microsoft's design language and high-recognition UI patterns – and the concept demonstrates that coherence across product lines. Microsoft was not contracted.

Responsive Homepage Across Microsoft's Product Line

Homepage concept spanning Surface, Xbox, Windows, Office, Skype, Azure, and HoloLens. The same card layout and copy carry over unchanged on mobile, confirmed across three breakpoints.

Microsoft homepage concept with Surface Studio hero and five product feature cards
Homepage scroll section with HoloLens, Skype, Windows, Office, and Azure cards
Mobile homepage concept showing Surface Studio hero on three phone screens

Store Structure for Devices, Xbox, and VR

Five top-level tabs branch into dedicated shop layouts — Xbox nests its own console/accessory/game-catalog structure, Devices nests a Mixed Reality/HoloLens aisle. Mobile mirrors this hierarchy

Microsoft Store page showing Surface family, Windows 10 banner, and Office 365 promotion
Xbox shop page with Xbox One S, One X, accessories, and gaming PC listing
Xbox and Windows games catalog featuring Halo 5, PUBG, and Gears of War titles
Windows Mixed Reality shop page with HoloLens, motion controllers, and immersive headsets
Mobile view of Microsoft shop pages for HoloLens, Xbox One X, and Surface family

Audience-Segmented Structure for Windows 10

One scrolling page branches into distinct audience sections — Overview, Business, Education, and Gaming. On mobile, that same order collapses into a single dropdown navigation, mirroring the Store hierarchy.

Windows 10 overview page with productivity features and Timeline cross-device section
Windows 10 Pro business features next to Unlock Limitless Learning education section
Xbox Play Anywhere game catalog with Minecraft cross-play and hardware partner cards
Mobile Windows 10 page with dropdown navigation and Mixed Reality headset teaser

Comparison Page for the Surface Family

Landing page for Microsoft's Surface line and accessories under one sub-nav. Compare Models and Video Presentation links sit above a device lineup shot.

Microsoft Surface family page with device lineup and Studio, Laptop, Book video panels
Surface Hub 2 panel with Surface Mouse, Dial, Pen accessories and Office app icons
Mobile Surface family page with dropdown navigation and Surface Hub 2 card

Surface Studio Product Detail Page

Product page for the Surface Studio desktop, framed within a Product Rebuild & Redesign concept that applies Fluent Design to a legacy commerce shop. A PixelSense resolution claim sits inside a scrolling carousel.

Surface Pro Specs and Modes Page

A device-mode block leads into a press-quote carousel, then the same customer-story-to-accessories funnel as Surface Studio, closing on shared footer links. Mobile drops the customer-story step, keeping the rest of the order intact.

Surface Pro hero with Studio Mode, Tablet Mode, and Laptop Mode spec cards
Surface Pro use-case cards, Office app row, and Forbes press quote carousel
Surface Pro Signature Type Cover and Pen accessories above customer story cards
Mobile Surface Pro page showing hero, performance stat, and Forbes quote

Console Page Structure for Xbox One X

Console product page for Xbox One X, built for gamers scrolling through hardware claims. The hero and power-stat proof repeat mid-page as a second buy banner, before accessories and community sections close the page.

Xbox One X hero page with power claim and more power stat block
Xbox One X feature cards and console design close-up with thumbnail gallery
Xbox One X game carousel
Xbox One X accessories row, multiplayer proof cards, and shared footer utility links
Mobile Xbox One X page showing hero, hardware image, and Xbox Live community section

Office 365 App Suite Overview Page

Product page for Office 365, covering home, education, and business users across eight core apps. Icon row, live preview, and device callouts share the same Design System as the rest of the concept.

Office 365 overview page with app icon row and PowerPoint Hubble preview
Office 365 for education panel with collaboration features and free-access banner
Office 365 for business panel with team tools and Office for Mac banner
Office 365 resource ebooks, accessories, and teamwork proof cards with footer links
Mobile Office 365 page showing overview and education panels stacked

HoloLens Mixed Reality Product Page

Microsoft HoloLens closes out the concept for developers and enterprise buyers exploring mixed reality. Case-study photos appear once as full stories, then resurface as recap thumbnails before the same footer template closes the page.

Microsoft HoloLens hero page with video cards
HoloLens case study cards featuring Autodesk, Volvo, Trimble, and education partners
HoloLens hardware spec stats with Visualize your work and Explore places sections
HoloLens Windows 10 section with Cortana demo, app icons, and recap thumbnails
Mobile HoloLens page showing hero, Connect Create Explore, and hardware stat sections

If your enterprise product portfolio needs one coherent web experience inside an established design language, this concept shows the method. Reach out with your product lines.

Ready to start your own project?