IWE. B2B finance platform for industrial orders.
Services
UX Design
UI Design
Design System
Deliverables
Deployed Web App
Figma Source Files
Engagement
IWE is a copy-trading platform for retail investors.
We designed it as a copy-trading platform, covering UX, UI, and a design system for retail investors. Expert credibility, strategy performance, and copy-trading actions needed to be understandable without oversimplifying financial risk – and the design delivered that balance for a non-expert audience.
Logo Construction and Visual Identity for IWE
Typography, color codes, and logo construction rules for IWE, a fintech platform for retail investors. The grid-built target icon pairs with the 'Invest with Experts' tagline in dark-on-white and white-on-green lockups.
Investment Ideas Feed for Retail Investors
Home screen, tying portfolio value to shared investment ideas for retail investors. Star ratings, return percentages, and a sort by popular or expert review structure the feed, with leaderboards for top experts and portfolios.
Financial News Blog for Investors
Editorial section inside the fintech product, publishing dated market news for platform readers. A sidebar recaps the project and offers a direct contact prompt for reader questions.
Expert Profiles and Account Controls
Public profile with published/valued idea counts and a tab split by idea status. Account settings add a separate compliance clearance toggle at account level, alongside password, visibility, and notification controls.
Designing for retail investors means simplifying without hiding risk – regulators and users both notice when you get it wrong. We design that balance.
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