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Published in
2025

Dustbit. iGaming Brand Identity System.

Bohdan Kononets
Julia Slazhnieva
Oksana Shevchuk
Services
Brand Identity
Visual Identity
Logo Design
Brand Guidelines
Deliverables
Visual Identity System

Dustbit Branding is the brand identity system of the iGaming operator Dustbit.

We designed it as a complete brand identity system for an iGaming operator, working within the limitations of a website design that was already completed. The brand needed to feel new and engaging despite that constraint – and the identity delivered distinctiveness without requiring a site rebuild.

Identity Touchpoints for a Casino Brand

Dustbit's iGaming brand identity system spans app icon, browser tab, brand guidelines, social profile, and outdoor ads - built to feel new despite a website already locked in.

Dustbit brand touchpoints: app icon, guidelines pages, social profile, and outdoor billboard ad

Logotype Grid for the Dustbit Mark

The Dustbit logotype pairs a five-symbol icon with a custom wordmark. The unit system locks proportions at any size.

Dustbit logotype construction grid showing unit measurements and precise angle geometry
Clear Space Rules

Minimum clear space around the Dustbit mark is fixed at 10x the icon unit, defined for horizontal, stacked, and icon-only formats. The rule keeps the logo legible next to other content.

Dustbit logo safe zone diagram for stacked icon and wordmark format with 10x clear space
Dustbit icon-only safe zone diagram showing minimum 10x clear space on all sides
Dustbit horizontal logo safe zone diagram with 10x clear space around icon and wordmark
Lockup Rules for Partner Marks

Dustbit's co-branding rules set a shared baseline and fixed divider spacing when the logo sits next to a partner mark. Two lockup examples show consistent alignment across formats.

Dustbit stacked logo paired with two partner marks showing baseline alignment and divider spacing
Dustbit horizontal logo paired with two partner marks showing baseline alignment and divider spacing
App Icon and Favicon

At icon size, the mark drops the wordmark and keeps only on a dark tile, tested on a phone home screen and browser tab favicon. Contrast holds at both scales.

Dustbit app icon on home screen next to system status bar
Dustbit favicon in dark and light browser tabs

Typography and Color Palette

Headlines run in Hector, body copy in Montserrat. The palette centres on Accent Lime against Brand Dark and Black, with Dust Light and three greys for supporting UI.

Dustbit Hector typeface specimen in lime and white for headline typography
Dustbit Montserrat typeface specimen in lime and white for body text typography
Dustbit brand color palette with hex, RGB, CMYK, and Pantone codes for seven colors
Logo Lockups for Light and Dark

The full lockup ships in dark, lime, and white versions, plus variants for photographic backgrounds like a dice close-up and green bokeh. Contrast stays fixed, the mark never changes.

Dustbit logo lockup variants on dark, lime, white, and photographic dice and bokeh backgrounds

Brand Guidelines Structure for Dustbit

This Brand Identity & Strategy guidelines document runs from logo scaling and logomark breakdown to an Instagram section, lockup grid, secondary colors, and social media do's. One PDF covers every use case.

Dustbit brand guidelines pages showing logo scaling, logomark, Instagram section, and colors
Five Symbols Inside the Logomark

Dice, bit, chainlink, roulette wheel, sparkle, and dust - each shape in the icon maps to a casino, crypto, or luck cue, and the last two spell out the Dustbit name.

Dustbit logomark breakdown showing dice, bit, chainlink, roulette wheel, sparkle, and dust
Horizontal and Vertical Lockup Formats

The horizontal lockup stacks into a vertical version for narrow or square placements, keeping the icon-to-wordmark ratio fixed so the mark reads the same at any size.

Dustbit logo horizontal and vertical lockup formats adapting for vertical placements
Favicon, Patterns, and Full Guidelines

The guidelines extend into favicon and icon specs, background patterns, the two-typeface system, and a dedicated socials chapter with do's and don'ts for campaign posts.

Dustbit brandbook pages covering favicon, app icon, patterns, and social media rules

Living the brand. Practical usage.

Mockups place the identity on an X profile and post, and on a Discord server with channel groups for welcome, verification, staff chat, and admin logs, desktop and mobile.

Dustbit X profile and post mockup on desktop and mobile browser tabs
Dustbit Discord server sidebar showing welcome, verification, and admin channel groups
Dustbit Discord mobile server banner with icon and member settings panel
Instagram Do's and Don'ts

Approved posts use bold type on dark backgrounds with lime highlights; avoided patterns include low-quality photos and unreadable text on bright green. Two live post mockups show the standard.

Dustbit social media do's and don'ts guideline pages for Instagram post design
Dustbit Instagram post with dice visual
Dustbit Instagram post promoting
Identity in Signage and Print

The mark is tested as illuminated office signage, a street-level digital billboard, an elevator standee ad, and a printed guidelines book - checking legibility beyond screens.

Dustbit illuminated logo signage on dark stone wall in office lobby setting
Dustbit street billboard advertising
Dustbit elevator standee ad with roulette table imagery
Dustbit printed Brand Guidelines book cover mockup on dark surface
Dustbit brandbook open to logo and color, brand frame, and lockup grid pages
Dustbit brandbook page open to logomark symbolism breakdown with five icon elements
Dustbit brandbook page open to logo scaling rules for vertical space adaptation

Already built the product and now need a brand that fits it – not the other way around?

Working inside a finished design is a constraint we know how to use. Tell us what's fixed.

Ready to start your own project?