Clouty. Music equity on a prediction & asset platform
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Website
Partnership
3+ years
Services
User Research
Information Architecture
UX Design
UI Design
Design System
Email & Newsletter Design
Illustration
Marketing Design
Landing Page Design
Component Library
Wireframing
Market Research
Deliverables
Deployed Web App
Research Findings
Information Architecture Map
Figma Source Files
User Personas
High-Fidelity Mockups
Design System
Component Library
Asset Pack
Technical Documentation
Clouty is a data-driven prediction market for music assets.
We built it from a one-line concept into a professional-grade financial platform, covering user research, information architecture, and a full design system. Clouty needed to turn an early idea into something investable – and the product was completed as scoped, though Clouty did not secure funding.
Visual Design System for Music Markets
A single visual system, first shaped under Pitch & Product Concept, carries color, icon, and card design from genre index cards to artist pages and price charts. 3D icons and color-coded cards mark each market type, and the styling adapts to mobile.
Homepage Structure for Market Categories
The homepage organizes the whole product at a glance, with portfolio balance and a live Invest Signals feed up top. Separate category tables below cover Billboard, streaming, certification, and score-based markets.
Composite to Genre Market Structure
Each index type on this page branches into separate weekly, monthly, and yearly markets, and each time frame becomes its own tradeable event with a trend line and live price. The same pattern repeats across every index, genre or otherwise.
Structure of a Market Detail Page
Each market's detail page follows the same structure: composition data up top, then a price chart comparing current and past performance. Social Insights and news sit alongside, echoing familiar Fintech charting patterns.
Market Browser for All Event Types
This page lists every open event across market categories, including streaming, Billboard, certification, and score data. Users filter by category, sort by volume or closing time, and page through results without leaving the view.
Search and Filter for Song Events
A live search narrows market events as users type, with sorting options for volume and closing time. A free-to-play votes toggle and this filtering layer were built out as part of the project's Post-MVP Evolution phase.
Trading Panel for Individual Song Events
Every market question, from streaming counts to certification status, opens its own trading panel with live Yes/No pricing. A resting-orders list and open-interest chart track a user's position across Clouty's prediction market for music assets.
Mobile Flow for Placing an Order
The mobile order flow guides a user through setting a max price and quantity, then reviewing potential profit before confirming. A pending-match screen and a numbered order summary follow, each showing exact profit and price.
Artist Profile Linking Stats to Markets
Each artist page pulls Spotify, YouTube Music, and TikTok stats into one profile, alongside career-best Achievements and a Milestones feed. Open events tied to that artist's tracks sit directly below, so context and trading stay on one screen.
Track Detail Pages With Certification Events
An album page lists every track's Billboard position and weekly stream trend, credits, and release details in one view. Individual tracks link to Metacritic and RIAA certification events, each showing score spread or sales against the threshold.
Streaming Trend History for Each Track
Each track page pairs core stats like Hot 100 position and streams with two trend charts tracking Billboard rank and streaming activity over time. The same page links back to that track's open events.
Have an idea that currently fits on one line and needs to look investable in four weeks? Turning that chaos into a clickable product is our entry-point engagement.
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