Bookmaker.XYZ. Marketing. Aesthetics of odds.
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Website
Partnership
3 years
Services
Marketing Website Design
Marketing Design
Landing Page Design
Deliverables
Deployed Website
Marketing Asset Library
Landing Page Set
Engagement
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Bookmaker.XYZ Marketing is the marketing website of the Web3 sportsbook Bookmaker.XYZ.
We designed it as the marketing website for Bookmaker.XYZ, covering landing pages and marketing design – development was handled outside Flatstudio. The sportsbook needed a marketing presence separate from its product interface – and the site now carries that acquisition and positioning role independently.
Brand Assets for a Crypto Sportsbook
Marketing assets for the Web3 sportsbook: logo lockup, icon set, and social profile design. Includes the X profile, homepage hero, and early promo banners for score points and freebets.
Homepage for a Decentralized Sportsbook
Homepage for a Web3 sportsbook designed for crypto-first bettors. The structure introduces the platform, explains its core features and ecosystem, and helps new users quickly understand the product.
Blog for Crypto Bettors
A categorized hub covering betting strategies, banking, crypto guides, and psychology for new and experienced bettors. The Sports Information category anchors a grid of match-specific articles and predictions.
Article Page with Embedded Odds Widget
Article template for the content hub, combining a table of contents, related-article links, and embedded stat tables like schedules or standings. A sidebar widget links any story to a live odds coefficient.
Article View with Inline Betting
The layout for Bookmaker.XYZ's content hub, switching between feeds. Articles carry an inline odds widget so readers can place a bet without leaving the page.
$XYZ Tokenomics for a Web3 Sportsbook
$XYZ token page for the Web3 sportsbook shows supply allocation, launch network, and tokens reserved for the community.
Leaderboard for Token Rewards
Leaderboard ranking bettors by pool share and total X-points earned ahead of the $XYZ token launch. The table surfaces top holders alongside the user's own rank.
HiLo Game Intro for Bettors
Entry screen for HiLo, a Web3 card prediction game for crypto bettors. The interface introduces the game, explains how to get started, and lets new users try a demo before playing with real funds.
HiLo Demo Mode Before Wagering
Risk-free demo state of HiLo, running on a separate demo balance before real funds are involved. Players see the same card draw, suit deck, and stake counter as in the live game.
HiLo Bet Amount and Freebet Perks
Betting step of HiLo, where players set a stake against a fixed minimum and apply available freebet perks before starting. Two freebet tiers can be applied directly to the wager.
HiLo Deck Themes on Mobile
Customisable deck themes for HiLo within bookmaker.XYZ, shown here in Default and Cyberpunk styles with different odds per theme. A game history table tracks each round's card, perk used, and total profit.
HiLo Deck Themes on Mobile
Mobile version of HiLo showing three deck themes – Default, Cyberpunk, and Monkeys – each with its own higher/lower odds. A bottom toolbar gives quick access to buttons.
Contest Directory for Crypto Esports Betting
Directory of ongoing, upcoming, and ended esports betting contests such as Dota 2 and Valorant tournaments. Each card shows prize pool, time left, and whether the user is already participating.
Contest Detail with Rewards Leaderboard
Detail view of a single esports contest on Bookmaker.XYZ, ranking bettors by score alongside a three-tier reward podium. The Promotions section uses the same structure. A sidebar combo widget lets bettors act on tips directly from the page.
Bet-Sharing Modal for Social Proof
Share modal generated from a placed bet, turning a single or combo betslip into a shareable card, link, or download. Combo slips show total odds and payout.
Icon Library for a Crypto Platform
A layered icon system spanning 3D promotional graphics and flat UI icons reused across marketing and product surfaces. Sets include gamification icons alongside standard interface marks.
Avatar Set for Bettor Profiles
A set of gradient avatar profiles used for Bookmaker.XYZ accounts and community identity across the platform. Styles range from streetwear caps to mohawk hairstyles.
Banner Template System for the Live Product
Promotional banners inside the live sportsbook follow a documented template system, with fixed padding and CTA spacing rules for reuse across campaigns. The same layout powers freebet, community, and partner reward banners.
If your product interface is doing double duty as your marketing site, both jobs suffer. Separating them is a fixed-scope project with a clear payoff.
Ask us about it.
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