Prediction Edge. Political Market Platform.
Check
Website
Partnership
8 months
Services
User Research
Information Architecture
Market Research
Competitor Analysis
Product Strategy
UX Design
UI Design
Deliverables
Deployed Web App
Research Findings
Information Architecture Map
Figma Source Files
Engagement
Prediction Edge is a political prediction market platform.
We designed it as a political prediction market platform, covering election tracking, an AI copilot, an interactive state-level election map, and candidate analytics. Data and navigation analysis showed the market page carried more user value than the candidate page the initial brief focused on – and the product architecture changed as a direct result of that evidence.
Full Product Overview. Web and Mobile
An overview of the political prediction market platform, a Fintech product for election forecasters and traders. Homepage, election pages, fundraising charts, icon set, and the Edge AI copilot span both web and mobile
Typography System for Dense Data.
Type foundations for the Prediction Edge design system, built for heavy data displays on web and mobile. DM Sans covers UI text and headings; JetBrains Mono sets odds, volume, and fundraising figures apart from body copy.
Grid System for Data-Dense Pages.
Modular grid behind the election market page, aligning columns across breakpoints. Price charts, news, and candidate lists stay aligned as market data volume changes throughout the day.
Homepage. Entry Point for Election Data.
The homepage surfaces top races, state and office filters, and trending markets sourced from multiple prediction markets. News, momentum notes, and win-probability shifts sit alongside each race card on desktop and mobile.
US Races Map. State-by-State Navigation.
An interactive US map lets Prediction Edge users browse all tracked races by state or office, structured through Information Architecture work on the navigation. Selecting a state filters the race list instantly.
Active Races. Real-Time Odds Tracking.
A sortable feed of active election markets with live odds movement by candidate. Short context notes explain each shift – ad spend, PAC activity, endorsements, or breaking news – next to the percentage change.
Mobile Filters for Race Discovery.
Three ways to narrow the race feed on mobile: search by state, filter by office type, or sort by signals like closest spread, fastest gap closing, or 24-hour trading volume.
Edge AI. Prompt Suggestions for Traders.
Edge AI opens with ready-made prompts on mispricing and institutional volume. Traders type a custom question or pick a suggestion to query live market data.
Edge AI Response States.
Two states of the same Edge AI query: a loading indicator while the request processes, then a full answer referencing the Whale Tracker feature and linked race cards.
Edge AI on Mobile. Same Depth.
The same Edge AI prompts and answers carry over to mobile, from suggested questions to the full Smart Money analysis with linked race cards, kept readable on a phone screen.
Election Market Page. Candidates, Price, Fundraising.
Originally a secondary candidate-page feature, this market view took priority once usage data showed where attention concentrated. It combines a live price chart, an AI news summary, polls, and fundraising figures for every candidate.
Fundraising & Polls. Condensed for Mobile.
Poll trends and campaign finance move to a compact mobile layout: total raised, cash on hand, and monthly burn rate sit under each candidate across the Polls and Fundraising tabs.
Candidate Profile. Qualities, Platform, Polls.
A dedicated candidate profile covers background, party, and electoral base. Housing, transit, and climate positions sit on a liberal-to-conservative scale, next to an AI news summary.
AI Market Summary & Trade Feed.
A Market Summary card auto-synthesizes price, sentiment, endorsements, and fundraising into a candidate comparison table, noting that fundraising surges tend to move prices days later. A live trade log and a "Trade On" link sit alongside it.
Utility Pages. 404, Cookies, Terms.
Supporting pages carry the same tone as Prediction Edge: a 404 with a short, direct message, a cookie preference panel with four consent categories, and a structured Terms of Service page.
If you suspect your brief is pointing at the wrong page, we'll check the data before designing a screen – and tell you if the priority should change.
That candour is the engagement. Get in touch.
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