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Published in
2019

Google Play. The digital hub, redesigned.

Elena Buzila
Bohdan Kononets
Partnership
2+ years
Services
Market Research
UX Design
UI Design
Design System
Deliverables
Custom Icon Set
Internal concept

Google Play Web is an internal redesign concept for Google's app and media marketplace.

We designed it as an internal redesign concept applying Material Design principles to the Google Play web experience. Different media content types needed clearer discovery and presentation – and the concept demonstrates that structure without a live implementation. Google was not contracted.

Homepage for a Multi-Category Marketplace

Landing page for Google Play's marketplace, unifying movies, music, apps, and books under one navigation. Category rows – surface each vertical on a single screen.

Google Play marketplace homepage with movie, music, and app category rows

Category Hub for Movie Discovery

The movies vertical inside the marketplace, aimed at users browsing films rather than searching by title. A featured-title hero sits above genre rows – for quick scanning.

Movies category page on Google Play showing genre rows and featured title hero
Movie Detail Page with Cast Credits

A single-title view for browsing a film's cast and crew alongside playback and purchase actions. File size, duration, and language sit next to a synopsis, with a horizontal cast carousel below.

Movie detail page for Spectre with cast carousel and playback controls
Series Page with Seasons and News

A TV series view built around multi-season content, distinct from the single-title movie page. Seasons, trailers, and related news sit in separate rows, plus a cross-category teaser linking to Books and Magazines.

The series page with season carousel and trailer row
Channel Page for a Streaming Partner

A publisher-level page for a content partner such as Netflix, one level above individual titles. TV shows and top films are grouped under the channel, with related channels surfaced for cross-discovery.

The channel page grouping TV shows, films, and related channels
Cross-Device Playback with Live Chat

A concept for continuing playback across phone, tablet, and desktop while chatting with other viewers in real time. The mobile mockup shows a message thread running alongside the video progress bar.

Mobile movie player with in-app chat overlay and multi-device mockups

Category Hub for Music Discovery

The music vertical of the Google Play redesign concept, showing genre rows, hot tracks with pricing, and top albums on one page. Track price tags sit inline with genre browsing rather than in a separate store.

Music category page with genre rows, hot tracks list, and album pricing
Album Page with Track-Level Purchase

A single-album view where each track carries its own rating and buy button, instead of one purchase action for the whole album. A star-distribution breakdown and review CTA sit below the description.

The album page with per-track buy buttons and rating breakdown
Artist Profile with Concert Footage

A performer-level page one step above individual albums, listing related tracks, albums, and concert videos together. Concert thumbnails carry play icons, mixing music catalogue browsing with video content.

The artist page with related tracks and concert video row
Persistent Player Across Track Views

A playback bar that stays fixed while browsing other tracks or albums, so listening doesn't stop on navigation. It carries shuffle, repeat, and volume controls plus a buy button tied to the playing track.

Persistent music player bar with shuffle, repeat, and volume controls
Subscription Upsell Inside the Player

A promotional panel for the All Access subscription, placed inside the music experience rather than on a separate pricing page. Two CTAs – paid buy and a free trial – sit side by side.

Google Play Music All Access subscription promo with buy and trial buttons

Category Hub for Apps and Games

The apps and games vertical, mixing entertainment titles with recommended productivity tools in the same feed. A franchise-grid hero sits above ranked and recommended rows.

Apps and games category page mixing entertainment titles with productivity tools
App Detail Page with Platform Icons

A single-app view, showing which device types – phone, tablet, and desktop – the app supports before purchase. The required Android version and app size sit next to the price and review score.

The app page with platform icons and Android version requirement
Developer Page for a Game Publisher

A publisher profile one level above the apps listed in it, following a company rather than a single title. Its catalogue is grouped into themed collections instead of one flat list.

The publisher page with themed app collections and similar companies

Category Hub for Magazines and Journals

The magazines vertical, structured around publishers as much as individual issues. A follow row lets users track a masthead while a separate row surfaces trial subscriptions.

Magazines category page with publisher follow row and trial subscriptions
Magazine Detail Page with Page Count

A single-issue view showing page count and file size alongside the usual price and rating, details specific to print-style content. A review list with named readers sits below the star breakdown.

Magazine detail page with page count and reader reviews
Reading Mode with Page-Level Tools

The reader view opened from a magazine's detail page, showing a two-page spread with its own toolbar – comments, contents, search, translate, text size. A progress bar tracks position across the full issue.

In-app magazine reader with page toolbar, progress bar, and page spread

Category Hub for Books and Comics

The books vertical separates prose titles from comics and graphic novels into distinct rows. A "Listen Book" action sits next to Buy, covering audio as well as text.

Books category page with best sellers row and comics and graphic novels row
Book Detail Page with Chapter Preview

A single-book view for a novel, with a swipeable chapter preview instead of a single cover image. Book size, page count, and language sit beside the synopsis, with named reader replies below the rating breakdown.

The book detail page with chapter preview carousel and reader reviews
Personal Library with Reading Progress

A personal shelf for books already added to the account, split into My Books, Read, and Saved tabs. One cover shows a circular progress ring at 90%, with a floating button for adding new titles.

Library shelf view with reading progress ring, tab navigation, and add button

Working inside a strict design language – Material, Fluent, or your own – and need discovery and content structure improved within it? That constraint-first work is what this concept demonstrates. Reach out.

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