Echo. All Armenian news, one feed.
Check
Website
Partnership
2+ years
Services
Editorial Design
UX Design
UI Design
Design System
Deliverables
Deployed Web App
Figma Source Files
Engagement
Echo is a news aggregation platform for the Armenian market.
We designed it as a news aggregation platform for the Armenian market, building typography and visual hierarchy rules from scratch for Armenian-language content. It had to read as both an authoritative media source and a technology product — and the design system now carries that identity across the interface.
Homepage Feed Organized by Topic
The homepage groups stories into topics such as politics, society, science, and sport, not by source. A hero placement leads the feed, backed by a curated sidebar carousel and a thumbnail grid that expands with a load-more control.
Story Timeline Inside the Article Page
Article page for readers following a developing story on Echo's platform. A timestamped update timeline sits below the story, alongside sidebar recommendations and a native ad slot placed inside the feed.
Comments Drawer on the Article Page
Comment panel for readers reacting to a story on the Armenia-focused platform. The drawer opens to threaded replies with like counts and a reply field; closing it surfaces a Published module of related articles.
Media Rankings Table for Armenian Outlets
Core aggregation view of Echo, ranking the top 100 Armenian media outlets by traffic. The table sorts by daily, monthly, or compared performance, with search and export controls for each source.
Mobile Views of Comments and Rankings
Mobile layouts for the comment thread, related-article list, and media rankings table. Rows condense to a single column with tap targets sized for touch, keeping the ranking's sort controls accessible on a phone screen.
Chrome New Tab with News Search
Chrome new-tab extension that brings Echo's news aggregation platform into every browser tab. A dual search toggle switches between Google and Echo, alongside a live weather and currency ticker above the categorized story grid.
Movie Detail Panel in New Tab
Movie detail panel inside Echo's browser extension, letting users check a film without opening a new site. The card shows rating, cast, genre tags, and trailer links, with a row of related titles below.
Article Overlay Inside the New Tab
Article view opened directly inside Echo's new-tab extension, without navigating to an external site. A split overlay pairs the story on the left with threaded comments on the right, closed with a single X control.
Launching a media product in a language most design systems ignore? We build typography and hierarchy rules from the script up – reach out with your market and we'll take a look.
Ready to start your own project?
