Outlier is a sports betting tool that allows you to research player data and trends, analyze the movement of teams and lines, compare odds, and place bets in different bookmakers.
Create a first-of-its-kind iOS betting analytics app in the US that turns huge amounts of data into a smart, easy-to-use interface.
Research, UI/UX, Branding, Iconography, 3D, Motion
Overview
Outlier is a platform for those who bet on sports and want to do it wisely. Our goal was to design an interface that enhances the user experience by making complex betting processes simple and intuitive.
Focus areas
We've carefully considered every interaction, prioritizing the clarity, speed, and engagement. Whether it’s bets or detailed player stats, everything’s one tap away — so users can act fast and stay ahead.
Guidelines for product design excellence
The color palette reflects the character of the brand, and the fonts are chosen to be both appealing and legible.
-
01 — grid
![]()
-
02 — fonts and colors
![]()
Explore the latest trends and insights for user success
The user-friendly interface makes life easier for users looking for the latest trends. It’s packed with valuable information, but we made sure it’s organized in a way that allows everyone to quickly find what they need.
Betting highlights
To keep users one step ahead with insights, we designed an interface that transforms overwhelming data into real opportunities, allowing them to focus on what matters without having to go through endless lists.
-
01 — trending picks
![]()
Outlier: a detailed statistical overview of all markets
Whether the user is looking at the match results, team statistics, individual player statistics, or tracking odds, the interface helps make various markets easy to understand and analyze.
More markets
Our team has put a lot of thought into how to make it easy for players to explore different betting options, so we've developed a layout that presents a range of betting options in a clear and accessible way.
-
01 — market details
![]()
All about players
Focusing on the player and their individual bets, the page offers a wide range of information while maintaining a user-friendly and simple interface.
-
01 — market details
![]()
MLB player
Instead of digging through raw statistics, users see the data in a structured, visual format—making it easier to track, compare, and understand player performance.
-
01 — market details
![]()
NFL players
From rushing yards to pass completions, the design makes it easy to compare and analyze individual stats.
-
01 — market details
![]()
Exploring the numbers: a detailed analysis of game statistics
All games and main markets are right there on one screen, so users don’t have to click around.
Unveiling game odds
Users can track odds for players, teams, and games across different bet types.
-
01 — Odds diversity
![]()
-
![]()
Exploring game insights
We minimized overwhelming details, allowing users to get key insights quickly.
-
02 — Game insights
![]()
Compare and choose
The information is organized so that users can quickly find and compare data on teams and players.
-
03 — Matchup statistic
![]()
Matchup data
The data is adapted and visualized for each sport, offering a personalized dashboard.
-
03 — MLB & NFL matchup data
![]()
Real time data
The interface is designed for easy viewing of real-time details, showing up-to-date information that keeps users informed.
-
04 — live games
![]()
-
05 — Lineup & ended game
![]()
Comprehensive player props: insights & predictions
To help users who aren’t sure which player to bet on, we’ve designed a dedicated section with personalized filters.
Positive EV: find profitable picks with outlier
The interface focuses on the main thing by showing where the probability is on the player's side, helping to make data-driven decisions.
Arbitrage
Every detail has been carefully considered to ensure that users can place calculated bets across different markets and secure a guaranteed profit, regardless of the event's outcome.
-
01 — arbitrage calculator
![]()
Outlier middle bets
The design emphasizes simple input, visual display of ranges, and easy management of open positions.
-
02 — middle bets opportunity
![]()
Boosts & Promos
Some events offer better terms as a marketing move. In the interface, they have a designated spot, so users can quickly decide — play or pass.
-
03 — middle bets opportunity
![]()
-
![]()
Optimization of filteres: versatile tools & templates
No need to search from scratch every time. Users can easily select the events, players, or markets they want, save their preferences, and see everything they're interested in at a glance.
Filter templates
View and share created filters, and set up notifications for each to stay updated on only selected filters.
-
01 — list of templates
![]()
Your picks: track and manage your wagers
Everything needed to manage bets is in one place. The layout is structured and organized, making it easy to view and compare bets from different bookmakers.
Picks history
Users' betting history is always at hand, allowing them to easily review their successes and share them with others.
-
01 — list of templates
![]()
Beyond the main screen: insights into other interfaces
Big projects need attention to detail, and we didn’t overlook any. We worked hard on every aspect to create a cohesive, harmonious style for the interface.
Choose most convenient for you
For those who prefer a brighter interface, we have designed a light theme that offers excellent visibility and comfort during the day.
-
01 — list of templates
![]()
Colour Blindness mode
Considering the needs of users with different visual perceptions, we created a special color palette to enhance interaction with the interface. This inclusive approach ensures a comfortable experience and equal opportunities for all.
-
02 — for everyone
![]()
